Communications about the health, social services and regional government reform
The health, social services and regional government reform will be prepared and implemented as transparently as possible. This requires well-planned communications using multiple channels, smooth information flows and interaction between all stakeholders.
The Ministry of Finance and the Ministry of Social Affairs and Health guide the preparations for the health, social services and regional government reform. A broad range of other stakeholders are also involved. The two ministries bear the main responsibility for national communications: the aim is that the health, social services and regional government reform is always seen as a common government reform. The Ministry of Finance coordinates the communication on a national level.
The health, social services and regional government reform has a common communications plan, a common visual design and partly common core messages as well as a common web portal (regionalreform.fi). The ministries have their own project-specific communications plans because the reforms are targeted at different personnel and client groups.
The counties and the changing organisations will be implementing the measures required for the reform. Key stakeholders will include local authorities, joint municipal authorities and regional state administration. The counties will have officials responsible for communications concerning the health and social services reform and the regional government reform. The ministries will support the counties and the changing organisations in their communications task.
Common communications teams and an online workspace have been created for the preparations concerning the communications. The common communications teams will, when necessary, outline emerging communications issues. Common communications guidelines and a sample communications plan have been prepared at national level for use in the counties. Common communications material targeting personnel and residents will also be prepared.
Objectives of communications
The most important objective of communications is to ensure that the structural and operational reforms are implemented according to plans. The objective is to
- Produce versatile and interactive information about the objectives, grounds and effects of the reform as well as ensure that a common ground is established on the necessity and means of the reform.
- Ensure that county actors and other stakeholders have access to necessary, timely and sufficient information about progress in the preparations and implementation.
- Promote transparency and interactivity in the preparations, distribution of best practices and involvement of clients and personnel.
- Ensure that the personnel transferred into the service of the counties have the necessary information about the changes and their grounds and effects and that they are able to follow new practices.
- Ensure that people have the necessary information about how the reform affects their services and rights and where they can get services and further information.
- Ensure that communications are understandable and based on clients’ needs. The reform is for the people.
Thomas Sund, Head of Communications, Ministry of Finance, tel. +358 295 530516